
Recognize Opportunity
Are you tired of working harder and getting paid less? Are you looking for a greater sense of fulfillment? Have you found that sexual and/or age discrimination has held you back or even prevented you from gaining meaningful employment? Millions of women have, and are still experiencing this very predicament; but so many are also determined to solve this dilemma by leaving employment and starting their own businesses.
Women entrepreneurs are one of the fastest growing segments of the Canadian economy and represent a growing economic force in that country. In fact, between 1991 and 2001, women’s self-employment expanded by 43%.
Although most women are attracted to entrepreneurship for positive reasons, the past 20 years have seen a rise in such motives as frustration with work environments, the desire for greater challenges and more flexibility. Did you know that 4 out of 5 businesses are started by women? The average age of woman business owners is 45. Almost 80% are married and over half have children.
Whether this describes you or not, if you are a woman, your chances of success as an entrepreneur are good! That’s what I wanted to discuss in this article. It turns out that it really doesn’t matter what prospective Employers think of you. As my friend, Jeff, who works with Baby Boomer start-ups says; “They won’t hire us, but they’ll sure buy from us.” While this refers to Boomers, the same is true for women. Thus, the key is to muster up the courage to see yourself as the next thriving woman-owned start-up business in your community. Thus, you must first recognize that opportunity is knocking for you, a woman.
They say that “opportunity only knocks once.” That is a lie! Actually, opportunity is knocking all the time; it just doesn’t always knock very loudly. You want to be in tune to new opportunities and be prepared to act when it’ right. As a leading Entrepreneurial Coach and Mentor, I suggest that we make our own economy. Now is a great time to explore all your options for starting your own business.
Remember that Bill Gates started Microsoft during a recession. I have enjoyed making millions in profits from Real Estate Investing in good and bad economies and today, I mentor students internationally. This time is the “perfect storm” for new and experienced Entrepreneurs alike. So take heart. You’re actually in the right place at the right time! Financial freedom is within your reach. Stay tuned for more entrepreneurial tips just for women.





